It starts with Awareness

The Women of CUS pride themselves in educating ourselves. There are really no decisions in life that someone should take a plung into without really researching. Now whether that research takes five minutes or five months… that’s a different matter.

With this idea a sister recently brought this campaign to our attention: Think Before You Pink. Breast Cancer is a subject that has touched many of our sisters. As a result, it is easy to understand the desire to go out and purchase any product that associates itself with the Pink Ribbon; but where is that money really going? This is the idea behind Think Before You Pink.

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

Think Before You Pink also highlights “pinkwashers”—companies that purport to care about breast cancer by promoting a pink ribbon campaign, but manufacture products that are linked to the disease.

Visit the site; and by no means stop supporting causes you feel deeply connected with, just remember to always gain Wisdom Through Education. 🙂

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